Standing out among the wide range of properties in the Barcelona temporary rentals market is an increasing challenge. In addition to an ideal location and good facilities, prospective tenants want an easy search experience that leaves them confident about what they’re renting. That’s why virtual tour technology, like the Matterport platform, has become an essential tool for owners who want to attract customers and book efficiently.
So what exactly is Matterport, and how does it help a property stand out from the crowd? Below, we’ll let you in on how this technology works, how it can improve a property’s visibility, and why its use makes a significant difference when promoting homes for temporary rental in Barcelona.
What is Matterport and how does it work?
Matterport uses space-capturing technology to create immersive 3D virtual tours. Unlike traditional photographs or videos, Matterport offers an interactive experience, allowing users to “walk” through a property from any device with Internet access. The file it produces can be integrated into websites, social media and rental platforms, so if the property is advertised on multiple channels, it can always be associated with the same 3D floor plan.
With this technology, visitors can explore every corner of a property at their own pace, with a realistic perspective that perfectly simulates the layout, architectural details and ambiance of the space.
Matterport uses special cameras that capture every detail of the environment in high definition. From these images, an accurate three-dimensional model is generated, in which the user can navigate freely, zoom in on details, move from one room to another and experience how it would feel to be in that space. In addition, interactive labels can be included in the walkthrough to highlight elements of the property like appliances, HVAC systems, high-end finishes or special views, making it easy to visualize the most appealing attributes of the apartment.
This level of immersion gives prospective tenants a deeper familiarity with the property and, in some cases, can even surpass the experience of a physical visit because you are free to return to spaces and explore them for as long as you like. In addition, you can integrate forms and links into the tour, making it easy to contact the temporary rental management company in Barcelona and streamlining the process for everyone.
The advantages of a virtual tour in the Barcelona temporary rentals market
Competition in the Barcelona temporary rentals market is fierce. That’s why offering a 3D virtual tour through Matterport improves the visibility of your property and adds a touch of innovation that may be decisive in the tenants’ selection process. Here are some of the key benefits of including a virtual tour in your marketing strategy:
Increased visibility and interest
Properties that incorporate a virtual tour tend to receive more visits and retain the attention of users for longer than those that only show photographs. This is critical on rental platforms where tenants often review dozens of options.
Reduce unnecessary physical visits
By providing such a detailed and realistic view of the property, virtual tours eliminate the need for physical visits. This saves time for both the landlord and the prospective tenant, especially when the prospective client lives outside the country and wants to close a deal before arriving in Spain.
Improved user experience
The experience of being able to walk through a space virtually allows users to better understand the layout and size of rooms, which can be difficult to visualize from photographs alone. Users are in control of the tour and can focus on the details that interest them most.
Ease of attracting international clients
Barcelona is a popular destination for foreigners looking for temporary accommodation. For people living outside the country, virtual tours are particularly attractive, as they allow them to explore the property from anywhere in the world. In times where mobility is sometimes limited, this is a great plus.
Better return on investment (ROI)
Although creating a virtual tour involves an upfront cost, the return on investment is significant. Properties that use virtual tours tend to rent faster and at more competitive rates. In addition, occupancy rates tend to be higher, as virtual tours generate more trust.
How to implement a virtual tour in your temporary rental marketing strategy
Implementing a virtual tour is a simple process but it has a few requirements to ensure maximum quality and effectiveness. Here are some tips to get the most out of Matterport:
- Impeccable presentation: the property must be well decorated, tidy and free of personal items. Matterport’s technology will capture every detail, so it is essential that the space is in the best possible condition for the scanning sessions.
- Collaborate with experts: creating a quality virtual tour requires specific equipment and expertise. It is advisable to work with professionals who are familiar with Matterport technology to ensure an optimal result. The quality of the images and the flow of the tour are essential for it to be effective.
- Integrate the tour into rental platforms: most rental platforms allow the integration of links to virtual tours. Make sure the tour is visible and accessible from the listing. This way, prospective tenants can interact with the space immediately and seamlessly.
- Leverage social media and other digital channels: virtual tours are ideal for sharing on social media and websites. This type of content generates a high level of interaction and can be a great driver of traffic. Take advantage of these channels to showcase the property to a wider audience.
- Regularly update the tour: if the property undergoes significant changes, such as a renovation or decoration changes, it is advisable to update the virtual tour so that it always reflects the current state of the property. This also helps to capture the attention of those who might have seen the property before.
Don’t let your property get lost like a needle in a haystack among thousands of options. Take advantage of the benefits of virtual tours, highlight your property in the Barcelona temporary rentals market, and design your best strategy with Lodging Management.
