As experts in tourism apartment management in Barcelona, Lodging Management knows that a large percentage of your clients will hail from outside the country. Here’s a statistic for you: more than 8 million foreign tourists stayed in a holiday home in Spain in the last two years. Not too long ago, almost all of these visitors stayed in hotels, where they were received and attended to by professionals who were masters of multiple languages. Now, with holiday rentals, all these services must be taken on by the private owner or real estate property groups, and it’s usually impossible, whether for lack of resources, time, or knowledge.
This is one of the reasons it pays to have a tourism apartment management company, like Lodging Management, that dominates 5 languages. This capacity to communicate is crucial for offering services that satisfy your guests and make them want to recommend your tourism property, whether by traditional word-of-mouth or comments made online. It’s positive feedback that results in the high levels of occupation that bring you great returns. There are many reasons it’s worth having an international team at your beck and call, and we can divide them into two major categories: the work to be done on industry web pages, and management in the destination city itself.
Work on specialized webpages for the management of holiday apartments
According to a study carried out by the University of Salamanca, in 2016 44% of tourists took the recommendation of someone they knew when it came time to choose a property for their holidays. It’s a high percentage. And that percentage climbs even higher when we look at those who used specialized web pages and online platforms to the same end: almost 53% did research on the Internet before choosing their accommodation. Obviously, these types of pages are written in the visitor’s native language, so having a team that speaks multiple languages is fundamental to being able to carry out certain basic tasks:
– Attracting guests: above all, this means creating ads to be displayed in the various portals dedicated to holiday rental. Ideally, these ads should be concentrated on the websites that get the largest amount of traffic; written correctly; and convey an appropriate tone. This means they should be written well, not only in terms of grammar and spelling, but also in terms of clarity and directness, in order to make them visible to search engines. It’s also important to include attractive images, taken by professionals, that make you want to spend your holidays in that flat rather than another. To ensure we tick the boxes on all these fronts, Lodging Management contracts specialists in PR, SEO, interior design, photography, and more.
– Management of comments and ratings: this means having access to the comments that users make about your holiday apartment. It is of vital importance to react to the opinions – even the negative ones – responding not only with the appropriate information, but also correcting any false statements you find. To gain access to this information that will enable you to improve your apartment and service offer, it’s vital that you understand the major languages in which these comments are written.
Management of holiday apartments in the destination city
When someone arrives for holidays in a foreign city and he or she has to communicate with people that speak a different language, the chief thing they want is for things to be simple. They should be able to find their apartment, learn about the key places to visit, and have someone they can go to if they have any questions. All these things are taken care of in a hotel, but achieving the same in a holiday apartment is more complicated. At Lodging Management, we solve this problem with a team of professionals that remain in contact with the holidaymaker in his own language throughout the whole process, which makes him feel more comfortable. We make sure that every moment of your guest’s stay is perfect and you don’t have to worry about a thing. We take care of the reservation, check-in and check-out, the welcome pack, the concierge services, and have customer service available 24 hours a day, 7 days a week. You’ll only have to decide how you want to receive your returns from the many travellers that will choose your home for their holiday stay.
In summary, eliminating the language barrier can only improve the experience of a tourist that arrives in a country he doesn’t know. But that’s not all: understanding his culture and customs is also a point in your favour in the management of holiday apartments. If we include, for example, a snack in the welcome pack that’s a hit in his country, or a beverage that he already knows, he’ll feel nothing less than completely at home in a foreign city. And that’s what we aspire to when we welcome your guests in our tourism rentals in Barcelona. We’re here to serve!
