If you still haven’t taken the leap, this is the moment to begin benefitting from your Barcelona home through holiday rental. City government data on last summer’s tourism demonstrate that, once again, this is one of the most popular destinations in the world. And they also confirm an increase in foreign visitors, especially from countries such as the US and China, with above-average purchasing power. One of the results of this success is that the iRON online reputation index cites Barcelona as the number 4 European city with most comments on the Internet, with a very good overall rating: 8.42 out of 10.
These numbers are only part of the proof you need that entrusting the management of your tourism apartment to Lodging Management will bring you great returns. Behind only London, Paris, and Rome, Barcelona is a leader European city in terms of its web presence, as measured by comments about it on the major platforms. According to Ada Colau’s government, it’s also the city whose presence grew the most this past year. Its 8.42 overall rating is thanks to its numerous tourism attractions – especially its Modernism sights and great neighbourhoods, but also the cultural and leisure offer – as well as its restaurants and accommodation. Among the top recommendations are the Sagrada Familia, Casa Batlló, Parc Güell, the Palau de la Música, and the City History Museum. The most satisfied visitors, according to the average of all parameters, were the Russians and the Chinese, while domestic visitors rated the restaurants lower and the Scandinavians were less interested in the tourism attractions.
Given the current status of the city, it’s time to consider throwing your hat into the holiday rental ring. Gone are the days when hotels were the only option: tourists who arrive in Barcelona now particularly value personalized care and 24-hour customer service in their native language, something that the highly qualified international team at Lodging Management can 100% guarantee. This kind of staff is increasingly essential, given the continuing rise in the number of foreign tourists, and the fact that this rise in foreigners more than compensated this year for the slight drop in Spanish visitors between June and August. According to the National Institute of Statistics, Barcelona received 4.6% more visitors this summer than in 2017, for a total of 4.64 million tourists. And these figures are echoed in Barcelona, where international visitors accounted for 84% of the total, with increases in the numbers from desirable populations such as Chinese or Americans, who spend more than average, not only on accommodation, but also on entertainment.
If holiday tourism isn’t your cup of tea, you’re still in luck. Barcelona remains at the top of the list as a destination for events and conventions as well, a fact that also bodes well for receiving large numbers of bookings for your property. In Europe, only London and Moscow beat Barcelona in terms of the volume of congress tourism business booked for 2019, according to projections by travel management company Carlson Wagonlit Travel (CWT). This makes Barcelona one of the new shining stars, having risen two spots on this list in comparison with 2018.
What more do you need to consult Lodging Management about the management of your tourism apartment? The numbers speak for themselves, and every second that goes by, you’re losing the opportunity to join the holiday rental wave. If you still have doubts, give us a call!
